NEED TO TALK MARKETING MANAGEMENT
Social Media has evolved and matured rapidly over the last 12 months and today is changing the way businesses are marketing their products and services to a vast yet highly targeted audience of online users. The early days of social media and the limited capabilities of platforms such as Facebook, LinkedIn and Twitter meant that brands focused their social media marketing efforts around customer service and customer communication. While these elements are still extremely important, the platforms now allow targeted communication via text and video that bring businesses closer than ever to both existing and potential customers. Today, platforms such as Instagram and Snapchat offer even more access to customers that drive new business. As a social media agency, we've been managing social media accounts for a wide range of clients within the Hospitality, FMCG, Real Estate and Retail sectors as well as a large number of international businesses within the B2B space.
Managing your business' community on social media is an important but highly-rewarding activity to executed correctly. Not only does community management allow you forge a closer relationship with both customers and prospects (potentially new customers) but also provides trust, credibility and a layer of transparency for your business that was previously difficult to obtain. In addition, brands who are active on social media have a greater chance of leveraging new business opportunities and building brand loyalty due to the increased visibility on offer. Over 41 million people in the Middle East are on social media platforms with over 87% of active social media users being on Facebook.
Social Media is playing an increasingly important role in the marketing of events such as conferences, exhibitions, concerts, product launches and any other event-driven activation. Social Media actively supports the pre-event awareness stage, in / during event and post-event marketing activities. A well-planned and executed social media strategy for events can often be the difference between a moderately successful event and one that reaches and engages attendees and a wider audience of future attendees.
Over the last 2 to 3 years, the role of social media and its impact on businesses has changed drastically. While social media was previously used as a customer service and brand visibility mechanism, today its role is much more significant and can impact various parts of a business. For many businesses, social media platforms such as Facebook, LinkedIn, YouTube and Twitter are used as sales lead generation platforms. After all, the extensive databases of users that are using these platforms combined with the advanced options available to businesses means that target customers can be reached. For retailers and e-commerce businesses, social media platforms such as Facebook, Instagram, Snapchat, LinkedIn and Pinterest are being used as direct drivers of footfall (or website traffic for e-commerce retailers) and sales revenue.